Research paper Essay Example | Topics and Well Written Essays - 750 words - 19

Research paper - Essay Example The initial interaction of culture and marketing appears at this level where the language and symbols used must be meaningful to the market in question. It therefore follows that the marketer must use the symbols that are synonymous with the particular culture Bryan, (2013). Marketing does not only involve presenting a product to the consumer, but also entails designing the product to meet the customer’s wants. For a product to satisfy people, its design, style, use and any other marketing activities must be culturally acceptable. Culture features in all marketing activities ranging from promotion, pricing, distribution channels, packaging of products and styling. The interaction between market forces and the culture of the market is responsible for success in marketing. It’s important to note that the way in which human beings satisfy their wants, the amount of a commodity they consume and the way they consume the product is all a function of their culture. Marketers play two roles in a market. They extend all their efforts to satisfying the cultural demands in the market as well as act as agents of change whenever the idea or product marketed is innovative. The usage of a new product in a market is the beginning of change in the people’s traditions making the marketer an agent of change. It’s therefore very crucial for a marketer to study cultural differences between societies and identify the important aspects that he/she should focus on. The influence of culture on a market of commodities can be demonstrated by the examples below, Michael, (2007). According to Brian, culture affects nearly every portion of our lives from birth till death. These effects have very remarkable consequences in the market of products (2013). For example in Chinese culture, it’s considered to be good luck to be born in the â€Å"year of the dragon†. This leads to an increase of birthrates

Strategic management Essay Example | Topics and Well Written Essays - 3000 words - 16

Strategic management - Essay Example First, yip’s model has been explained in which four drivers, such as cost drivers, government drivers, competitive drivers and market drivers, have been included. Each driver has its own influence on the performance of Samsung. However, a particular attention has been given to those factors that are highly relevant and represent the actual performance of Samsung. After introducing Yip’s drivers, critical analysis on Samsung has been provided. After this segment, a general introduction to Porter’s generic strategies has been mentioned. It is followed by a part representing a critical analysis on Samsung. Before the conclusion part, McKinsey’s 7-S model along with the application of this model on Samsung has been provided. Internationalisation is a comprehensive process and strategic way to enter into and explore new international markets. For understanding and evaluating the dynamism inbuilt to the internationalisation process, Yip has identified four drivers: Market drivers, government drivers, cost drivers and competitive drivers (Campbell, 2002). And each driver is further segmented into different parts. For example, market drivers encompass various threads, such as global customers, common customer needs, international distribution channel, physical existence in strategically important countries and available and movable marketing techniques and so on ( Evans et al., 2011). In this regard, it is important to highlight that market drivers cannot be enumerated because each industry has its own factors that directly support or create competition for the industry. As a result, market drivers vary from one country to another; from one market to another; and from industry to another. Government drivers are mainly related to the regulatory aspect. In this context, all those factors are relevant that are related to the compliance with law